Fundamentos de mercadeo / (Registro nro. 34756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a2200229Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4901 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428082217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 1977 ohu spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538227206 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 4890 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)4890 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T39 1977 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Weldon Johnson, |
| Dates associated with a name | 1908- |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de mercadeo / |
| Statement of responsibility, etc. | Weldon J. Taylor, Roy T. Shaw, Jr. y Eduardo López-Ballori. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 410 p. |
| Other physical details | il. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shaw, Roy Thomas, |
| Dates associated with a name | 1916- |
| 700 20 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | López-Ballori, Eduardo. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Compra | HF5415 T39 1977 | 0023991 | 28/04/2022 | 28/04/2022 | ECONOM |
