Marketing communications (Registro nro. 34347)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428082027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170828s mx r 000 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273687727 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)47478 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .F55 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | contexts, strategies, and applications/ |
| Statement of responsibility, etc. | Chris Fill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; New York |
| Name of publisher, distributor, etc. | Financial Time Prentice Hall |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 911 p. |
| Other physical details | il. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e indice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comunicación en mercadeo |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 28/04/2022 | Donación | 3 | 2 | HF5415.123 .F55 2006 | 0092433 | 02/05/2024 | 04/04/2024 | 28/04/2022 | Libro |
