Fundamentos de marketing / (Registro nro. 34152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34152 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoUR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260205195545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170118s mx r 000 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073238458 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)47311 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .K62518 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-MAR 13e |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong ; traducción, Lourdes Amador Araujo, Leticia Esther Pineda Ayala. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Pearson/Educación, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 643 p. : |
| Other physical details | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p.602-623) e índices. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción en el punto de venta. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT1206 |
| Topical term following geographic name as entry element | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amador Araujo, Lourdes |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pineda Ayala, Leticia Esther |
| Relator term | tr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Reserva | Biblioteca Central | Biblioteca Central | Sala Restringida 1 (Estantería Reserva) | 13/02/2020 | 20200213 | Compra | HF5415 .K62518 2017 | 0092085 | 28/04/2022 | 28/04/2022 | Libro Reserva |
