La guía definitiva del plan de marketing (Registro nro. 33400)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00963 a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141029s2000 sp al 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8420530646 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)46404 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URBC |
| Language of cataloging | URBC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 .H318 |
| Item number | 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hatton, Angela. |
| 240 14 - UNIFORM TITLE | |
| Uniform title | The definitive guide to marketing planning. |
| 245 13 - TITLE STATEMENT | |
| Title | La guía definitiva del plan de marketing |
| Remainder of title | la vía rápida y más inteligente para elaborar un plan de marketing // |
| Statement of responsibility, etc. | Angela Hatton ; traducción de Alejandro Jockl. |
| 246 13 - VARYING FORM OF TITLE | |
| Title proper/short title | La guía definitiva del plan de marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 273 p. |
| Other physical details | il. |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Financial Times |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de "The definitive guide to marketing planning.". |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jockl, Alejandro |
| Relator term | tr. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Financial Times Prentice Hall books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Donación | HF5415.13 .H318 2000 | 0091386 | 28/04/2022 | 28/04/2022 | Administración |
