Introducción a la investigación de mercados (Registro nro. 32870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140311s mx r 000 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702615125 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)45861 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12 .L3 |
| Item number | B46 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Benassini, Marcela |
| 245 10 - TITLE STATEMENT | |
| Title | Introducción a la investigación de mercados |
| Remainder of title | enfoque para América Latina / |
| Statement of responsibility, etc. | Marcela Benassini |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educación |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 269 p. |
| Other physical details | il. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye indice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 03/02/2016 | 20160203 | Donación | HF5415.12 .L3 B46 2009 | 0091067 | 28/04/2022 | 28/04/2022 | Administración |
