Marketing / (Registro nro. 32405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 45452 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041207s2006 nyuab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071116087 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 45359 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)45353 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M29474 2006 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Roger A. Kerin ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvi, 733 p. |
| Other physical details | il. col., |
| Dimensions | mapas col. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p. 673-700) e índices. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Donación | HF5415 M29474 2006 | 0090333 | 28/04/2022 | 28/04/2022 | URBC |
