Casos de marketing / (Registro nro. 32380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00792cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 45432 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020819s mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702603447 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 45339 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)45333 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .F4 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fischer de la Vega, Laura. |
| 245 10 - TITLE STATEMENT | |
| Title | Casos de marketing / |
| Statement of responsibility, etc. | Laura Fisher de la Vega, Jorge Espejo Callado. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educación |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 147 p. ; |
| Accompanying material | 1 CD-ROM (4 3/4 plg.) |
| 500 ## - GENERAL NOTE | |
| General note | (Folio del cd Rom: 1866) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye Referencias bibliográficas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Estudio de casos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Espejo Callado, Jorge. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Donación | 1 | 1 | HF1416 F4 2002 | 0090308 | 30/07/2025 | 16/07/2025 | 28/04/2022 | URBC |
