Strategic brand management (Registro nro. 32036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814cam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 45149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020327s2003 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130411507 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 45058 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)45052 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7 K45 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. ; |
| -- | México |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 788 p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Productos de marca |
| General subdivision | Administración. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 28/04/2022 | Donación | HD69 B7 K45 2002 | 0089770 | 28/04/2022 | 28/04/2022 | URBC |
