Marketing internacional / (Registro nro. 30586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200313Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43969 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428080437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100309s2010 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071502766 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 43878 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)43872 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1009.5 |
| Item number | .C3718 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Phillip R. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | International marketing. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Phillip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 712 p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye indice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliograficas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresas internacionales. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 22/01/2019 | 20190122 | Compra | HF1009.5 C3718 2010 | 0088234 | 28/04/2022 | 28/04/2022 | Libro | URBC |
