Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01232cam a2200385Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
43959 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230525163412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090821s2009 mx b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073380933 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789701072776 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium) 43868 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium)43862 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
URCABC |
| Language of cataloging |
spa |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.Z4518 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie, A. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Services marketing. |
| Language of a work |
Español. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing de servicios / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Greml, Traductor: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 709 p. |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye indice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrias de servicios |
| General subdivision |
Mercadotecnia. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Servicios al cliente. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LMKT3217 |
| Topical term following geographic name as entry element |
MERCADOTECNIA DE SERVICIOS |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Treviño Rosales, Elizabeth. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velázquez Arellano, Jorge Alberto. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Bibliografía básica Lic. |
Yes |
| Bibliografía básica Master |
Yes |
