Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01116cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
30145 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MoUR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251008191045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101116s2010 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786074429695 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium) 43520 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium)43514 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MX-MoUR |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MoUR |
| Modifying agency |
MX-MoUR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.S3418 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
SCH-CON 10e |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Consumer behavior |
| Language of a work |
Español. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Comportamiento del consumidor / |
| Statement of responsibility, etc. |
Leon G. Shifferman, Leslie Lazar Kanuk ; traducción, Verónica del Carmen Alba Ramírez. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
Prentice Hall |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 518 p. |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de: Consumer behavior |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comportamiento del consumidor. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación motivacional (Mercadotecnia) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LMKT2701 |
| Topical term following geographic name as entry element |
ETNOGRAFÍA DEL CONSUMIDOR |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alba Ramírez, Verónica del Carmen, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Bibliografía básica Lic. |
Yes |
| Bibliografía básica Master |
Yes |
