Fundamentos de investigación de mercados / (Registro nro. 29796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43324 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230504140001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040923s2003 sp a b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8497322355 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788497322355 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 43237 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)43231 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z53718 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Essentials of marketing research. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de investigación de mercados / |
| Statement of responsibility, etc. | William G. Zikmund; traducción de María Luisa Reyes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | Thomson |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 456 p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Publicada en diferentes reimpresiones. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT2217 |
| Topical term following geographic name as entry element | INVESTIGACIÓN DE MERCADOS |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reyes, María Luisa |
| Relator term | tr |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 25/09/2014 | 20140925 | Donación | HF5415.2 Z53718 2003 | 0087336 | 27/04/2022 | 27/04/2022 | Libro |
