International marketing / (Registro nro. 29762)

Detalles MARC
000 -LEADER
fixed length control field 00965nam a2200325Ia 4500
001 - CONTROL NUMBER
control field 43297
003 - CONTROL NUMBER IDENTIFIER
control field MX-MoT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220427204620.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031015s2005 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072833718 (papel alcalino)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072934956 (CD-ROM)
035 ## - SYSTEM CONTROL NUMBER
System control number (janium) 43210
035 ## - SYSTEM CONTROL NUMBER
System control number (janium)43204
040 ## - CATALOGING SOURCE
Original cataloging agency URCABC
Language of cataloging spa
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1009.5
Item number .C37 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 12a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston ;
-- Mexico
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 697 p.
Other physical details il. col., mapas.
Dimensions . +
Accompanying material 1 CD-ROM (4 3/4 plg.)
500 ## - GENERAL NOTE
General note Incluye indice
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye referencias bibliograficas
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Incluye cd rom (f: 1736)
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Empresas internacionales.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercado de exportación.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
Existencias
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        General Biblioteca Central Biblioteca Central 27/04/2022 Donación   HF1009.5 C37 2005 0087298 27/04/2022 27/04/2022   Biblioteca Central Rayon