Analysis for strategic marketing / (Registro nro. 29667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774cam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4326 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427204557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970320s1998 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97003230 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321001982 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC)4014615 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 4315 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)4315 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| -- | XYL |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | XRGA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R3242 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, Vithala R. |
| 245 10 - TITLE STATEMENT | |
| Title | Analysis for strategic marketing / |
| Statement of responsibility, etc. | Vithala R. Rao, Joel H. Steckel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Mass. |
| Name of publisher, distributor, etc. | Addison-Wesley |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 514 p. |
| Other physical details | il. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índices. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steckel, Joel H. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Retrospectiva | Biblioteca Central | Biblioteca Central | Estantería RETRO Sección 2 | 27/04/2022 | Compra | HF5415 R3242 1998 | 0071173 | 27/04/2022 | 27/04/2022 | Libro |
