Publicidad, promocion y comunicacion integral en marketing / (Registro nro. 28738)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00983cam a2200313Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42462 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427202606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081017s2010 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786074426304 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 42378 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)42373 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .C4618 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Integrated advertising, promotion, and marketing communications |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad, promocion y comunicacion integral en marketing / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack; traduccion: Maria del Pilar Carril Villarreal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 454p. |
| Other physical details | ill. col |
| 500 ## - GENERAL NOTE | |
| General note | Incluye indice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencia bibliografica |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comunicacion en la mercadotecnia |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 23/06/2014 | 20140623 | Compra | HF5415.123 C4618 2010 | 0086289 | 27/04/2022 | 27/04/2022 | Libro |
