Cómo crear marcas inspirados en los grandes filósofos (Registro nro. 27249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41245 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091017s2009 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786074520491 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 41170 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)41165 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7B7418 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom, |
| Dates associated with a name | 1953- |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Philosophy of branding. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Cómo crear marcas inspirados en los grandes filósofos |
| Remainder of title | la filosofía de la marca / |
| Statement of responsibility, etc. | Thom Braun ; traducido al español por: Jorge Alberto Velázquez Arellano. |
| 246 11 - VARYING FORM OF TITLE | |
| Title proper/short title | Filosofía de la marca. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Panorama |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye indice |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: The philosophy of branding : great philosophers think brands. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de productos |
| General subdivision | Filosofía. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Mercadotecnia) |
| General subdivision | Filosofía. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Razón social |
| General subdivision | Filosofía. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Velazquez Arellano, Jorge Alberto |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HD69 B7B7418 2009 | 0084616 | 27/04/2022 | 27/04/2022 | Libro |
