Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01094cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
41126 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260417150158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080617s2008 mx a b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702611857 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789702611851 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium) 41051 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium)41046 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
URCABC |
| Language of cataloging |
spa |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M2918 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing research : an applied orientation. |
| Language of a work |
Español. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados / |
| Statement of responsibility, etc. |
Naresh K. Malhotra ; traducción María Elena Ortiz Salinas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
Pearson Educación |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 811, A12, N31, I24 |
| Other physical details |
il. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercado. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercado |
| General subdivision |
Metodología. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
CLÁSICO DISCIPLINAR |
| 9 (RLIN) |
6737 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortiz Salinas, María Elena |
| Relator term |
traductro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Bibliografía básica Lic. |
No |
| Koha item type |
Libro |
| Suppress in OPAC |
No |
| Clásico disciplinar |
Yes |
