Marketing (Registro nro. 26784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40866 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010914s2001 mx a 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701029089 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40792 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40788 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M36918 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Basic marketing: a global managerial approach. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | un enfoque global / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault ; tr. Rosa María Rosas Sánchez , Olivia del Carmen Farrés Domenzìn |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 797, G12, I19 p. |
| Other physical details | il. col. mapa |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD--ROM (4 3/4 plg.) |
| 500 ## - GENERAL NOTE | |
| General note | Folio del Cd Rom: 749; 750 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p. [749]-797) e índices. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Administración. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farrés Domenzìn, Olivia del Carmen, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, Rosa María, |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415.13 M36918 2001 | 0077657 | 27/04/2022 | 27/04/2022 | URBC |
