Marketing y publicidad subliminal (Registro nro. 26587)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40699 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090107||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8473563905 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40634 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40630 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.9 |
| Item number | .R58 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivera Camino, Jaime |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing y publicidad subliminal |
| Remainder of title | fundamentos y aplicaciones / |
| Statement of responsibility, etc. | Jaime Rivera camino; Lucia Sutil Martín |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | ESIC, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186p. |
| Other physical details | il. |
| Dimensions | + |
| Accompanying material | Un cd rom |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 500 ## - GENERAL NOTE | |
| General note | Incluye un cd rom |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografia (p.183-186) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad subliminal |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutil Martin, Lucia |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 23/03/2015 | 20150323 | Compra | HF5827.9 R58 2004 | 0079248 | 27/04/2022 | 27/04/2022 | Libro |
