Publicidad que funciona (Registro nro. 26518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40643 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081205||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 847356345 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40578 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40574 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .P83 2003 |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad que funciona |
| Remainder of title | libro de los casos |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | ESIC, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 432p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Programacion de ventas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda comercial |
| General subdivision | Estudio de casos |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5823 P83 2003 | 0079249 | 27/04/2022 | 27/04/2022 | Libro |
