La preparación del plan de marketing / (Registro nro. 26397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804pa a2200277dn 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40544 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081126||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 848088794X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40480 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40476 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P324818 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parmerlee, David |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Preparing the marketing plan |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | La preparación del plan de marketing / |
| Statement of responsibility, etc. | David Parmerlee; traducción: Isabel Murillo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona |
| Name of publisher, distributor, etc. | Gestión 2000, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Administración |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Planificación estrategica |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Murillo, Isabel |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415.13 P324818 2004 | 0078000 | 27/04/2022 | 27/04/2022 | Libro |
