Arquitectura de marcas (Registro nro. 26232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40409 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050926s2005 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8473563964 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40346 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40342 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martín García, Manuel. |
| 245 10 - TITLE STATEMENT | |
| Title | Arquitectura de marcas |
| Remainder of title | modelo general de construcción de marcas y gestión de sus activos / |
| Statement of responsibility, etc. | Manuel Martín García.; prologo de Francisco Parra Guerrero |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | ESIC |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 p. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p. [183]-198). |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de ventas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marcas registradas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415 M37 2005 | 0079258 | 27/04/2022 | 27/04/2022 | Libro |
