Manual para elaborar un plan de mercadotecnia (Registro nro. 25851)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00875nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 40097 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427201031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081010||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706863494 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 40035 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)40031 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .F47 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fernandez Valiña, Ricardo |
| 245 10 - TITLE STATEMENT | |
| Title | Manual para elaborar un plan de mercadotecnia |
| Remainder of title | un enfoque latinoamericano / |
| Statement of responsibility, etc. | Ricardo Fernández Valiño |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv; 214p. : il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografia (p.211-214) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercadotecnia |
| General subdivision | Manuales, etc. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Planeación |
| Form subdivision | Manual, etc. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415.13 F47 2004 | 0077412 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415.13 F47 2004 | 0077616 | 27/04/2022 | 27/04/2022 | Libro |
