Marketing research (Registro nro. 25488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01017cam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39802 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427200825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041101s2006 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071115927 (ed. internacional) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072830875 (papel alcalino) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 39741 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)39737 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H258 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | within a changing information environment / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 700 p. |
| Other physical details | il. col. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p. 669-677) e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 28/04/2014 | 20140428 | Compra | HF5415.2 H258 2006 | 0083916 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Donación | HF5415.2 H258 2006 | 0090260 | 27/04/2022 | 27/04/2022 | URBC |
