Publicidad (Registro nro. 25255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978nam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39611 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251210151147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071105s2007 mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702610878 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 39551 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)39547 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W45518 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WEL-ADV 7e |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Advertising principles and practice. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad |
| Remainder of title | principios y práctica / |
| Statement of responsibility, etc. | William Wells, Sandra Moriarty, John Burnett ; traducción de María Herrero. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 592 p. |
| Other physical details | il. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John, |
| Dates associated with a name | 1944- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Herrero, María, |
| Relator term | Traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserva | Biblioteca Central | Biblioteca Central | Sala Restringida 1 (Estantería Reserva) | 10/09/2018 | 20180910 | Compra | 659.1 WEL-ADV 7e | 0083780 | 27/04/2022 | 27/04/2022 | Libro Reserva |
