Mas allá del spot de 30 segundos (Registro nro. 25148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39524 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427200651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061114s2006 mx a gr 000 0 spa c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970240990X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 39464 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)39460 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | .J3318 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Joseph, |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Mas allá del spot de 30 segundos |
| Remainder of title | alternativas a la publicidad tradicional / |
| Statement of responsibility, etc. | Joseph Jaffe; traducción de Susana Olivares Bari; José Luis Nuñez Herrejón. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | CECSA |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 276 p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| General subdivision | Innovaciones tecnológicas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relaciones con los clientes. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nuñez Herrejón, José Luis; |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olivares Bari, Susana; |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5822 J3318 2006 | 0083690 | 27/04/2022 | 27/04/2022 | Libro |
