Publicidad y comunicación integral de marca / (Registro nro. 24963)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01059nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39374 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427195509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070216s2007 mx a b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706866078 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 39315 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)39311 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O38318 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Advertising & integrated brand promotion. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad y comunicación integral de marca / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción Guadalupe Meza Staines. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Thomson |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliv, 781 p. |
| Other physical details | il. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Planificación de medios publicitarios. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| Relator term | Coautor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meza Staines, Guadalupe, |
| Relator term | Traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| Relator term | Coautor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Source of acquisition | Total Checkouts | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 21/01/2020 | HF5821 .O38318 2007 | 0083677 | Libro | |||||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | HF5821 O38318 2007 | 0083683 | Compra | 27/04/2022 | 27/04/2022 | Faccea |
