Marketing internacional de lugares y destinos (Registro nro. 24368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01088cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38886 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427195249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070328s2007 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970260852x |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702608523 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 38834 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)38830 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .M3718 2007 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional de lugares y destinos |
| Remainder of title | estrategias para la atracción de clientes y negocios en Latinoamérica / |
| Statement of responsibility, etc. | Philip Kotler...[et. al.] ; traducción Víctor Campos Olguín. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix; 380p. |
| Other physical details | il. ; |
| 500 ## - GENERAL NOTE | |
| General note | Incluye referencias bibliográficas (p.355-372) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Localización industrial |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia internacional. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción industrial |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Turismo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Campos Olguín, Víctor, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF1416 M3718 2007 | 0083106 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF1416 M3718 2007 | 0088240 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Donación | HF1416 M3718 2007 | 0090305 | 27/04/2022 | 27/04/2022 | URBC |
