Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01631nam a2200505 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
38837 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260205202712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060911s2006 mx a b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702607639 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium) 38785 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(janium)38781 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
URCABC |
| Language of cataloging |
spa |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K618 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| 9 (RLIN) |
3262 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing management. |
| Language of a work |
Español. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dirección de marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller ; traducción de Clara E. Rivera. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
Pearson Educación |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix; 729p. |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Logística comercial. |
| 9 (RLIN) |
5014 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia directa. |
| 9 (RLIN) |
3268 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia |
| General subdivision |
Administración. |
| 9 (RLIN) |
3263 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Personal de ventas. |
| 9 (RLIN) |
3269 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica. |
| 9 (RLIN) |
2534 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Promoción de ventas. |
| 9 (RLIN) |
3267 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Satisfacción del cliente. |
| 9 (RLIN) |
5015 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Segmentación del mercado. |
| 9 (RLIN) |
3265 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LCOP4701 |
| Topical term following geographic name as entry element |
CAMPAÑAS DE MEZCLA PROMOCIONAL |
| 9 (RLIN) |
5025 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LMKT2311 |
| Topical term following geographic name as entry element |
TALLER DE ESTRATEGIA DE VENTAS |
| 9 (RLIN) |
3270 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
Coautor |
| 9 (RLIN) |
3271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivera, Clara E., |
| Relator term |
Traductor |
| 9 (RLIN) |
5017 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Bibliografía básica Lic. |
Yes |
| Bibliografía básica Master |
Yes |
