Differentiate or die (Registro nro. 24263)

Detalles MARC
000 -LEADER
fixed length control field 00952nam a2200301Ia 4500
001 - CONTROL NUMBER
control field 38801
003 - CONTROL NUMBER IDENTIFIER
control field URCABC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220427195224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991130s2000 nyu b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471357642
035 ## - SYSTEM CONTROL NUMBER
System control number (janium) 38749
035 ## - SYSTEM CONTROL NUMBER
System control number (janium)38745
040 ## - CATALOGING SOURCE
Original cataloging agency URCABC
Language of cataloging spa
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .T727 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Trout, Jack.
245 10 - TITLE STATEMENT
Title Differentiate or die
Remainder of title survival in our era of killer competition /
Statement of responsibility, etc. Jack Trout with Steve Rivkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent x, 230 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye referencias bibliográficas (p.213-217) e índice.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competencia económica.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadotecnia.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Productos de nombre comercial.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicidad
General subdivision Productos de nombre comercial.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rivkin, Steve,
Dates associated with a name 1947-
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley041/99059991.html">http://www.loc.gov/catdir/bios/wiley041/99059991.html</a>
Existencias
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        General Biblioteca Central Biblioteca Central Estantería General 27/04/2022 Compra HF5415 T727 2000 0082996 27/04/2022 27/04/2022 Libro