Brand sense (Registro nro. 23535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38191 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427194930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071031||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789708170659 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 38142 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)38138 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7 L54818 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindström, Martin, 1970- |
| 245 10 - TITLE STATEMENT | |
| Title | Brand sense |
| Remainder of title | convierta su marca en una experiencia de cinco sentidos/ |
| Statement of responsibility, etc. | Martin Lindström/traduscción de Roberto Andradés Haas García; prológo de Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Editorial Patria |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 242p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye ínidces y notas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nombres comerciales |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Productos de marcas registradas |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 09/11/2016 | 20161109 | Compra | HD69 B7 L54818 2007 | 0082395 | 27/04/2022 | 27/04/2022 | Libro |