Customer de relation ship management = (Registro nro. 23528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01175nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38184 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427194929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071031||||||||||||||||gr ||| ||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702406501 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 38135 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)38131 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | .Z5518 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Customer relationship management: integrating marketing strategy and information technology |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Customer de relation ship management = |
| Remainder of title | administración de relaciones con los clientes / |
| Statement of responsibility, etc. | William G. Zikmund; Raymond McLeod, Jr.; Faye W. Gilbert; traductor Alicia Reardor Flynn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | CECSA, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii; 212p.; |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relaciones con los clientes |
| General subdivision | Administración |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relaciones con los clientes |
| General subdivision | Administración |
| -- | Procesamiento de datos |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, Faye W. |
| Relator term | Coautor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLeod, Raymond, Jr. |
| Relator term | Coautor |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 16/02/2015 | 20150216 | Compra | HF5415.55 Z5518 2004 | 0082390 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415.55 Z5518 2004 | 0079610 | 27/04/2022 | 27/04/2022 | URBC | |||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415.55 Z5518 2004 | 0083698 | 27/04/2022 | 27/04/2022 | URBC |
