Marketing internacional / (Registro nro. 23228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01205nam a2200385Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37936 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230424150617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040913s2004 mx ab b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706863710 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 37889 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)37885 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C95318 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | International marketing. |
| Language of a work | Español. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen./traducción de Manuel Ortiz Staines |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Thomson |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii; 666p. |
| Other physical details | il., mapas |
| 500 ## - GENERAL NOTE | |
| General note | Publicada en diferentes reimpresiones. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: International marketing. 7th ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT3219 |
| Topical term following geographic name as entry element | TEMAS SELECTOS DE MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 04/08/2014 | 20140804 | Compra | HF1416 C95318 2004 | 0083779 | 27/04/2022 | 27/04/2022 | Libro |
