Marketing internacional / (Registro nro. 23226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00997nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37934 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URCABC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427194805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020909s mx a 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702602610 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 37887 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)37883 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C95318 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | International marketing |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Frank Witman Piersol. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educación |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 665p. |
| Other physical details | il. col., mapas col. |
| Dimensions | + |
| -- | 1 CD-ROM (4 3/4 plg.) |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice. Folios de Cd rom's : 848; 853 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresas internacionales. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Witman Piersol, Frank, |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF1416 C95318 2002 | 0077875 | 27/04/2022 | 27/04/2022 | Libro | Faccea |
