Marketing de servicios (Registro nro. 20847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01132nam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35967 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230525113556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701033256 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35956 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35954 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .Z4518 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Services marketing : integrating customer .. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicios |
| Remainder of title | un enfoque de integración del cliente a la empresa/ |
| Statement of responsibility, etc. | Valarie A Zeithaml, traducción de María Isabel Pérez de Larachoy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 747p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Servicios Industriales |
| General subdivision | Markting |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT3217 |
| Topical term following geographic name as entry element | MERCADOTECNIA DE SERVICIOS |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pérez de Larachoy, María Isabel |
| Relator term | Traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HD9980.5 Z4518 2002 | 0073014 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HD9980.5 Z4518 2002 | 0073015 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 06/10/2014 | 20141006 | Compra | HD9980.5 Z4518 2004 | 0077859 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 14/11/2017 | 20171114 | Compra | HD9980.5 Z4518 2004 | 0079377 | 27/04/2022 | 27/04/2022 | Libro |
