Services marketing (Registro nro. 20845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00815nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35966 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230525113555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071244964 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35955 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35953 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .Z45 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | integrating customer focus across the firm/ |
| Statement of responsibility, etc. | Valarie AZeithaml |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 708p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Servicios industriales |
| General subdivision | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT3217 |
| Topical term following geographic name as entry element | MERCADOTECNIA DE SERVICIOS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 12/10/2016 | 20161012 | Compra | HD9980.5 Z45 2006 | 0079381 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HD9980.5 Z45 2006 | 0076761 | 22/09/2022 | 27/04/2022 | Libro |
