Marketing/ (Registro nro. 20399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a2200325 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35605 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230424102339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702601010 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35594 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35592 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K63618 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Principles of marketing |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | Philip Kotler, Gary Amstrong; traducción de Roberto Luis Escalona García |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educacion |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 689p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario más apendice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT2704 |
| Topical term following geographic name as entry element | DIRECCIÓN Y ESTRATEGIAS DE VENTA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | Coaut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ecalona Gracía, Roberto Luis |
| Relator term | Traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 11/03/2015 | 20150311 | Compra | HF5415 K6318 2001 | 0072067 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| En Evaluación | Retrospectiva | Biblioteca Central | Biblioteca Central | Estantería RETRO Sección 1 | 20/06/2018 | HF5415 .K63618 2001 | 0075256 | Libro | Library of Congress Classification | c.1 |
