Investigacion de mercados (Registro nro. 20196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164nam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35440 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427193501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702604915 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35429 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35427 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M2918 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing research : an applied orientation |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Investigacion de mercados |
| Remainder of title | un enfoque aplicado/ |
| Statement of responsibility, etc. | Naresh K. Malhotra ; traducción, José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educacion |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii; 713p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye referencias bibliográficas e índice. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Administración |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Investigación |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dávila Martínez, José Francisco Javier |
| Relator term | Traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treviño Rosales, Magda Elizabeth |
| Relator term | Traductor |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Public note | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 01/10/2014 | 20141001 | Compra | HF5415.2 M2918 2004 | 0076288 | 27/04/2022 | 27/04/2022 | Libro | ||||||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415.2 M2918 2004 | 0076731 | 27/04/2022 | 27/04/2022 | Libro | ||||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415.2 M2918 2004 | 0079197 | 27/04/2022 | 27/04/2022 | URBC | |||||||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 08/02/2019 | 20190208 | Donación | HF5415.2 M29 2004 | 0090397 | 27/04/2022 | 27/04/2022 | Libro | Library of Congress Classification | c.1 |
