Investigacion de mercados / (Registro nro. 20184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01116nam a2200373 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35430 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230424085843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701039688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701039687 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35419 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35417 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| Transcribing agency | MX-MoUR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H25818 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing research |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Investigacion de mercados / |
| Statement of responsibility, etc. | Joseph F. Hair; Robert P. Bush; David J. Ortinau |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | McGraw Hill; |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii; 715p. |
| Other physical details | + |
| Dimensions | Un CD ROM |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cd rom (f: 671); (f: 927); (f: 1454) |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT2402 |
| Topical term following geographic name as entry element | INVESTIGACIÓN CUALITATIVA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| Relator term | Coautor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| Relator term | Coautor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Bibliografía básica Lic. | Yes |
| Koha item type | Libro Reserva |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 01/02/2018 | 20180201 | Compra | HF5415.2 H25818 2005 | 0076774 | 16/10/2025 | 27/04/2022 | Libro | |||||
| Preservación | Biblioteca Central | Biblioteca Central | Sala Restringida 1 (Preservación #1) | 06/06/2019 | HF5415.2 .H25818 2007 | 0082648 | Libro | Library of Congress Classification |
