Marketing management (Registro nro. 20128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35384 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260205202712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35373 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35371 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K67 1991 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 3262 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | : analysis planning implementation and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1991 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LCOP4701 |
| Topical term following geographic name as entry element | CAMPAÑAS DE MEZCLA PROMOCIONAL |
| 9 (RLIN) | 5025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF5415.13 K67 1991 | 0040001 | 27/04/2022 | 27/04/2022 | POST / ECO |
