Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
00907nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
35379 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260205202712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9681316614 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
URCABC |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MoUR |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K618 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| 9 (RLIN) |
3262 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing management |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Direccion de mercadotecnia |
| Remainder of title |
: analisis planeacion y control / |
| Statement of responsibility, etc. |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México |
| Name of publisher, distributor, etc. |
Diana; |
| Date of publication, distribution, etc. |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
866p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Publicado en diferentes reimpresiones |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia |
| General subdivision |
Administración |
| 9 (RLIN) |
3263 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LCOP4701 |
| Topical term following geographic name as entry element |
CAMPAÑAS DE MEZCLA PROMOCIONAL |
| 9 (RLIN) |
5025 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
LMKT2311 |
| Topical term following geographic name as entry element |
TALLER DE ESTRATEGIA DE VENTAS |
| 9 (RLIN) |
3270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Bibliografía básica Lic. |
Yes |
| Koha item type |
Libro Reserva |
| Suppress in OPAC |
No |
