Direccion de mercadotecnia (Registro nro. 20111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00966nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35371 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260205202712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9681310241 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35360 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35358 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng. |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K618 1980 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 3262 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing management analisis, planning and control |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Direccion de mercadotecnia |
| Remainder of title | analisis, planeacion y control / |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Diana; |
| Date of publication, distribution, etc. | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1101p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| General subdivision | Administracion |
| 9 (RLIN) | 3263 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LCOP4701 |
| Topical term following geographic name as entry element | CAMPAÑAS DE MEZCLA PROMOCIONAL |
| 9 (RLIN) | 5025 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LMKT2311 |
| Topical term following geographic name as entry element | TALLER DE ESTRATEGIA DE VENTAS |
| 9 (RLIN) | 3270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Bibliografía básica Lic. | Yes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Donación | HF5415.13 K618 1980 | 0061119 | 27/04/2022 | 27/04/2022 | Faccea |
