La era de las marcas depredadoras (Registro nro. 20079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00905nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35345 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427193434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701042328 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 35334 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)35332 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .H65 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Homs, Ricardo |
| 245 10 - TITLE STATEMENT | |
| Title | La era de las marcas depredadoras |
| Remainder of title | en el futuro sobrevivirán sólo tres marcas por categoría de producto, en las góndolas y en los anaqueles de las tiendas-- ¿ya se aseguró que su marca esté entre ellas?/ |
| Statement of responsibility, etc. | Ricardo Homs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 226p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografía ( p. 225-226p) e índice |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Productos comerciales |
| General subdivision | Mercadotecnia |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF5415.1265 H65 2004 | 0076749 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | HF5415.1265 .H65 2004 | 0083708 | Libro | Library of Congress Classification | c.1 |
