Publicidad (Registro nro. 18503)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34064 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230430190552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688807974 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 34053 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)34051 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| Transcribing agency | MX-MoUR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W45518 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Advertising principles and practice. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad |
| Remainder of title | principios y practicas/ |
| Statement of responsibility, etc. | William Wells, John Burnett, Sandra Moriarty |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educacion |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv; 948p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice y glosario |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LDDG2701 |
| Topical term following geographic name as entry element | DISEÑO PUBLICITARIO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Bibliografía básica Lic. | Yes |
| Koha item type | Libro Reserva |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Copy number | Koha item type | Source of acquisition | Total Checkouts | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 03/04/2015 | HF5823 .W45518 2001 | 0074784 | c.2 | Libro | |||||||||
| General | Biblioteca Central | Biblioteca Central | 10/10/2017 | HF5823 W45518 2001 | 0073641 | 20171010 | Compra | 27/04/2022 | 27/04/2022 | Ingenieria | |||||||||
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 13/12/2017 | HF5823 .W45518 2001 | 0074044 | c.1 | Libro |
