Advertising and promotion (Registro nro. 18476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00844nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34044 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427191554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061105|||||||||||||||||||||||||||||||| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072314451 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 34033 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)34031 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix ; 782p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Irwin seriesin marketing |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice y glosario |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Referencias bibliográficas |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael A. Belch |
| Relator term | Coautor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | HF5823 .B387 2001 | 0074786 | Libro | ||||
| Library of Congress Classification | General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | HF5823 .B387 2001 | 0089781 | Libro |
