Marketing global marketing / (Registro nro. 11311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111nam a22003257a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2835 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427183410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010913s2001 nyuabo b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9681857690 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 2824 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)2824 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K6818 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Global marketing management |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing global marketing / |
| Statement of responsibility, etc. | Masaaki Kotabe, Kristiaan Helsen ; [Hugo Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez ; revisión técnica Marco A. Morales. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Limusa Wiley |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 825 p. |
| Other physical details | mapas, il. |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Global marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 583 ## - ACTION NOTE | |
| Action | REMOVER |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresas internacionales |
| General subdivision | Administración. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación |
| General subdivision | Administración. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF1416 K6818 2002 | 0075254 | 27/04/2022 | 27/04/2022 | Libro | ||||
| General | Biblioteca Central | Biblioteca Central | Estantería General | 10/07/2015 | 20150710 | Compra | HF1416 K6818 2007 | 0082009 | 27/04/2022 | 27/04/2022 | Libro |
