Márketing global / (Registro nro. 11299)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00967nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2834 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427183408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8489660182 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 2823 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)2823 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K4418 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Global marketing management. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Márketing global / |
| Statement of responsibility, etc. | Warren J. Keegan; traducción, Esmé Frances Prentice, Diego Cano Soler; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 532 p. |
| Other physical details | il. ; |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía : p. 507-519. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación |
| General subdivision | Administración. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de exportación |
| General subdivision | Administración |
| -- | Estudio de casos. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 27/04/2022 | Compra | HF1416 K4418 1997 | 0076690 | 27/04/2022 | 27/04/2022 | Libro | ||||||
| General | Biblioteca Central | Biblioteca Central | 27/04/2022 | Compra | HF1416 K4418 2000 | 0077887 | 27/04/2022 | 27/04/2022 | Faccea |
