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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3a ed. - Upper Saddle River, NJ Pearson : Prentice Hall 2007 - 515 páginas il. color 28 cm.

ISBN: 0131866222

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Comunicación en la mercadotecnia.
Publicidad.

LC Class. No.: HF5415.123 .C58 2007

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Integrated advertising, promotion, and marketing communications /