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Sales forecasting management understanding the techniques, systems, and management of the sales forecasting process/

Mentzer, John T.

Sales forecasting management understanding the techniques, systems, and management of the sales forecasting process/ John T. Mentzer & Carol C. Bienstock - Thousand Oaks, Calif. Sage Publications c1998 - xiv, 274 páginas il. 23 cm.

Incluye referencias bibliográficas e índice.

ISBN: 0761908226 (pbk. : acid-free paper) 0761908234 (cloth : acid-free paper)

Subjects--Topical Terms:
Análisis de regresión
Investigación de mercado--Adminsitración
Pronósticos de ventas --Adminsitración

LC Class. No.: HF5415.2 .M393 1998

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Sales forecasting management understanding the techniques, systems, and management of the sales forecasting process/